Why is nation branding important?
It is crucial for a country's development to have a strong national brand. As a result, it can increase its global influence, form international coalitions, establish new markets for its goods, attract foreign investment, lower its interest rate on the national debt, and increase its incoming tourism.
A strong national brand allows citizens to live in a country with low living costs and high quality of life.
Branding Israel
Must Start Now
In the eyes of the world, Israel is a threat to global peace and stability
Israel was placed on a blacklist with other countries that "endanger children" by the United Nations. Universities across the world cut ties with Israeli scientists, foreign investors stopped investing, and Israel's credit rating was downgraded for the first time ever.
Things are rapidly deteriorating.
Taking the lead
If Israel wants to become an influential nation, it must rebrand itself.
Adopting an ethos and narrative that reflect its relative advantages is essential.
About
A private enterprise founded by businessmen, philanthropists, and strategist Motti Scherf.
Brandil's aim is to lead an international effort to rebrand Israel based on world-class nations branding models.
Our chief strategist
With more than 64 countries, including Great Britain, Japan, Germany, Saudi Arabia, and the Emirates, Anholt is considered the leading international authority on nation branding. he coined the term "national brand" in the 90's.
Anholt wrote six books about states, their images, and their role in the world. In 2020, he published The Good Country Equation: How We Can Repair the World in One Generation, described as a "masterpiece".
His TED talk, “Which country does the most good for the world?” remains the all-time most viewed TED talk on governance.
Agreement between Brandil and the Global Country Brand Index (NBI)!
The agreement includes Brandil receiving rights to the most comprehensive study ever conducted on Israel's image abroad. It will cover 75% of the world's population, include 40,000 interviewees, generate 25,000,000 data records, and provide full information on another 60 countries ranked in the index.
How is a successful nation brand measured?
BNI brand nation index is an internationally recognized index for ranking country brands. An annual global survey ranks 60 countries according to their international image and reputation. Among the elements that make up the index are export volume, foreign investment, immigration, and policy and regime.
View the ranking of nation brands for 2023
*Until now, Israel was ranked randomly.
Road Map
1
Create a team of international talents
Simon Anohlt, founder of BNI Brand Nation Index and global expert on country branding, will be providing strategic guidance for the project.
2
Researching and analyzing Israel's brand worldwide
Research will provide the scientific framework for developing a comprehensive strategy and action plan (blueprint).
3
Setting KPIs and conducting a pilot study
To evaluate the impact of the comprehensive program, several areas will be selected, and a preliminary experiment will be conducted (pilot).
4
Incorporate the plan into Israel's foreign policy
Establishing a syndicate that includes Jewish and Israeli institutions to facilitate the full implementation of the plan and mobilize the necessary resources. Furthermore, it will assist Israel in adopting the plan as its official foreign policy.